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How to Find the Right Electrician For You: An Interview with Joshua Morphew of Baxter Electric

By Joshua Morphew

Tell us a little bit about your company and its foundation.

Baxter Electric has been in business for nearly forty years, setting the standard for service in the Edmond and OKC metro communities. In 2006, we added our heating and air conditioning department and in late 2010 we started in the plumbing industry as well.

What is your company's mission?

Our mission is simply to be the best service company in Edmond, period. We perform electrical, heating, air conditioning, as well as full plumbing. We are the one total comfort solution for home and businesses in our market.

What's the best way for people to get in contact with you and your company?

We can be reached 24 hours a day, 7 days a week at 405-341-3941. Our normal business hours are M-F, 8AM-6PM, but we offer 24/7 emergency service for all of our customers. We also can be reached through our website, www.baxtercompanies.com, or simply by emailing your inquiries to info@baxtercompanies.com.

Please explain the three most important qualities an electrician must possess.

I believe the three most important qualities an electrical contractor or an electrical company can have are as follows:

- Professionalism: It is pertinent your contractor views his chosen career as a profession, not just a hobby or job. If they do not take pride in their craft, they will never be able to take pride in the finished product, which is the work performed on your home or business.

- Anticipation: A good contractor will always anticipate (and communicate) potential things relating to a project which can get the project off course. A good contractor performing an estimate will not only be attentive and listen to the customer, but will also ask great questions based on the information he has.

- Accountability: To truly own what you do, one must own up to what they do. Even the most professional and savvy of contractors will make their errors, it is crucial there is immediate accountability and ownership of the situation to provide speedy resolution to the customer. We have all been there when something did not go exactly according to plan, so long as the offending party owns up and corrects the issue, all is well. But when that party refuses to take ownership of the issue and provide the resolution, an unnecessary disconnect is created between the contractor and the customer.

What business practices does your company implement and believe are necessary for a quality electrician to possess?

Upfront pricing on all jobs, 100% of the time. It is of dire importance customers are presented with upfront prices for a job before any work is started. A customer should never be blindsided by a repair bill if upfront process are presented. If both parties agree on the price and the job is satisfactorily completed, then there is little to debate after the fact.

In your opinion, is it better to have an electrician who focuses on one aspect of the trade more, or who is more generalize?

It depends on the scope of work for your project honestly. We are a commercial and residential service and repair company who does very, very little new construction. The strengths of our technicians lies in their troubleshooting abilities.

What advice do you have for someone who found an electrician they can afford, however perhaps he/she doesn't have the experience they want?

You will get what you are paying for most of the time. If you found out a double bypass surgery was needed for your heart, would you look for the cheapest doctor in town? The word cheap is an adjective which implies both poor quality and low cost. We deal in solutions to problems, and with those solutions comes a price, what is cheap or expensive is often in the eyes of the consumer. You may find a person who has the price you want, but they cannot start for 2-3 weeks. Then you may find someone who at a premium can complete the job the very next day. It is up to the consumer to place a value on getting the job done sooner and determine if that outweighs the price. As a consumer, I make my purchasing decisions purely on a value vs. price analysis, if the value is greater than the price, then I typically move forward.

Any other tips on choosing the right electrician and/or why your services are desirable?

When it comes to selecting the right contractor in any trade, I feel nothing is more valuable than direct feedback from your own circle of influence (friends, family and neighbors) regarding whom they have had successes with. While the internet is full of feedback, I do not know who the people are portraying their experiences are and place little value on what I am reading most of the time, but I can trust what I hear from my circle of influence and rely on it as fact. Anonymous internet feedback can easily be purchased or manipulated, whereas genuine positive feedback from real customers can only be earned by doing quality work.

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About The Author

Joshua Morphew is the General Manger of Baxter Electric, a locally owned/operated...

Phone: 405-341-3941

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